We are Raison d'Etre!

Get to know our experienced spa professionals

Anna Bjurstam has always been dedicated to wellness, and has worked in the business for 25 years that started in the area of Fitness to later evolve in to all areas of Wellness.

Together with her hands on expertise, through in depth studies in everything from fitness, yoga, meditation and healing together with a Master Degree in Business Administration Anna was a leading force within Raison d’Etre since the very beginning back in 1998. Anna is now Vice President of Spas for Six Senses Spas & Resorts Worldwide and in charge of Six Senses Spas with 30 locations world-wide as well as an active board member and partner of Raison d’Etre. Anna’s task is to develop the Six Senses Spa and Wellness brand further and continue to grow it for the coming expansions. This year alone Six Senses opened 4 new locations, 2 of them full service resorts. As Active Chairperson of Raison d’Etre, Anna continues to be the guiding light for an ever-growing company of globally-placed professionals that are on our Team. With the roll-out of the LivNordic Wellness brand, as well as the creation and development for a number of spa brands around the world, Raison d’Etre has become the world leading spa company. Anna is a founding board member of the Global Wellness Summit, an invite only non-profit event held yearly in different locations around the globe.

Nikos joined Raison d Etre in 2013, as the Spa Director in one of the biggest worldwide Thalasso & Spa facilities, in Soma Bay, Red Sea, Egypt, while managing the spa operations in the whole area, including Kempinski and Robinson Club Spas.

Nikos holds a Ph.D degree and is an ACSM certified Health & Fitness Director. He has a 25 year long career in top managerial positions in the health & fitness industry, as well as in sports & major event management (including Olympic Games and Special Olympics). He has travelled to all five continents and has a multi-cultural understanding. He has worked on a series of projects in the fitness/wellness/sports industry completing feasibility studies, business plans and staff training while running his own consulting company since 1994, working with the most credible organizations, like ACSM ,IDEA and IHRSA. He has served as their Liaison for a number of years, as well as on the International Advisory Board. Nikos has also been teaching Spa Management and courses like Applied Leadership, and Strategic HR Management in the Master’s program at Alpine Center, the Swiss Business School for International Hotel & Tourism Management Education between 2010-2013. Since July 2015 Nikos is the Education & Project manager of Raison d’Etre.

Josefin started her wellness career with a Health & Tourism Management degree including certification as spa and massage therapist, fitness instructor, coach and a diploma in spa management.

She has a spa operational background from both hotel spas, day spas and membership clubs (previously the award winning Grand Hotel Nordic Spa & Fitness, Stockholm created by Raison d’Etre) which she participated in opening 2007. This led to her former role as Education Manager and Hospitality Trainer for Raison d’Etre head office. As Project Manager she works from project planning and design, and from implementation to management. Josefin has a huge personal passion for wellness, nutrition, organic beauty and fitness which combined with her natural talent for strategic planning, branding and interior/graphic design guides her to innovative creations for the company.

Maria Nystedt joined Raison d’Etre in 2009 after almost 15 years in the cosmetic, beauty and spa industry. Before joining Raison d’Etre she was the Spa Manager for the multiple award winning Six Senses Spa at Soneva Fushi in the Maldives.

Maria’s skin care expertise comes from CIDESCO certified beauty therapist education as well as her work at the L’oréal group where she was working as the Training Manager for world leading skin care brands. Maria holds a Diploma in Business and Marketing from IHM Business School. In her work for Raison d’Etre she focuses on Marketing and PR for the company and she is also part of the teacher team at Raison d’Etre Spa Business Education. Maria is also a trained Vinyasa Yoga instructor.

Annika joined Raison d’Etre in the fall of 2012 as Managing Director. After gaining 25 years of Spa, Resort & Travel Industry experience in the US mainly Annika has provided spa and resort development and management services to owners and developers as the Vice President & Managing Director of Enchantment Group based in Scottsdale, Arizona.
Annika oversaw the development, construction and coordinated the creation efforts and opening of the world renowned Mii amo Destination Spa at Enchantment Resort in Sedona, AZ. The first-ever destination spa to be combined within a luxury resort community Mii amo garnered worldwide praise, received accolades such as the Travel + Leisure readers survey naming Mii amo # 1 in the “World’s Best Destination Spa”, 2007 and 2009. As Managing Director of Enchantment Resort she led operations, a staff of 500, was the liaison between owners, developers and investors while managing the Home Owners Association. Annika’s last large project was to start, manage and finish the 25+millon US dollar renovation of Enchantment Resort & Spa. Her passion for design and spas and what it brings to people promoting healthy, balanced living is most important to her as well as her 2 young children. This has recently led to her change in position to now oversee Business Development at Raison d’Etre, our own LivNordic Brand and all other brands our company is involved in.
Ian Bell first joined Raison d’Etre in 2000, opening and developing their spas in the Maldives. In 2001 he was RdE’s opening manager at the flagship Aman Spa at Amanpuri, Thailand and was subsequently involved in the design and development of four additional Aman Spas under Raison d’Etres direction, as well as later on The Aman Spa at the Connaught in London in 2009.

In 2005 Ian joined Aman Resorts as the Executive Assistant Manager for the five Amankora properties in Bhutan. In 2010 he moved to Sri Lanka to work on the design of a meditation centre for a Tibetan Lama. During that time he was commissioned to consult on the LVMH spa in the Maldives. Ian continued to maintain his contact with Raison d’Etre throughout his career and after returning to the UK in 2012 joined RdE again and is excited to add his love for spa design and development to the team, bringing his journey full circle back to Raison d’Etre.

Nora has a long background in spa management. Her career started at a very early age when she, as a young girl, collected herbs and berries deep in the Swedish forests in order to create her own natural beauty products.
She went on to educate herself and after she graduated from one of Sweden’s leading Beauty Therapist Schools, she worked at a famous worldwide cruise ship company. Longing for Sweden she came back and opened one of the larger day spas in Sweden. She soon became a much appreciated spa manager and worked for ten years at management level. Nora joined the Raison d’Etre team in April 2014 where she is currently working as the Spa Group Director. She is in charge of our spas on the Viking cruise ships.
With nearly 30 years of experience Anna-Cari has a long career in the spa and beauty therapy industry. She has devoted much of her time to lecturing at Beauty Therapy Schools, represented Educational Associations, acted as an International Examiner and held positions on the Board of many National Organisations in Sweden.

For nearly 15 years she also managed Yrkeshögskolan för Hudvård & Spa, the leading Beauty and Spa Therapy School in Sweden. After eight years as vice president of CIDESCO International, Anna-Cari Gund was elected president in October 2012. She now represents CIDESCO International, with over 250 Beauty Therapy Schools and 33 Sections around the World. Anna-Cari travels the world for continuous professional development and networking, within the Spa industry, at events as The Global Wellness Summit and acts as an inspiring industry leading speaker at worldwide Congresses and Exhibitions. Through Anna-Cari´s leadership the capabilities of the unique Raison d´Etre team will have the opportunity to develop by inspiring the performance of each individual. This will strengthen Raison d´Etre´s position as the most preferred and leading, international Spa Consultancy Company.

Hanne joined the Raison d’Etre team in spring 2014. With a strong service-oriented background Hanne brings extensive office management expertise to the team from her most recent positions as operations manager and senior customer-service representative.

She also has many years of spa and beauty industry experience from Sweden and the US (Florida and California), where she worked as a CIDESCO certified esthetician. Originally from Norway, Hanne has also lived and worked in Indonesia and New Zealand.

Maria Stanislavova begun working at Raison d’Etre by doing a 6 months internship in 2012, after which she went back to receive her Bachelor in International Hospitality Management at Ecole hôtelière de Lausanne.

Since October 2014, Maria has been working for Raison d’Etre full time as a Project Manager. Maria has gained operational experience from her education, as well as the service internships that she has completed throughout her studies. She also has event management & marketing experience from working for Savelli Geneve and for Global Spa & Wellness Summits in New Delhi (2013) and Morocco (2014). Maria is a dynamic professional, upcoming in the Spa and the Wellbeing industry and she contributes to Raison d’Etre team with her international background, public speaking, language skills, enthusiasm and creativity.

“How I do anything is how I do everything”, is my life philosophy.

I am wholeheartedly committed to providing the best results in everything that I do, in every moment and in every way that I know how. My attitude towards life is to be authentic, thankful, humble, hard working and when happy, then genuinly happy. I am Sabine, proffessionally and personally and I live to serve with generosity After an almost 30 year long international career in Hospitality and Wellnes as a manager, director, instructor, coach and personal trainer, I joined RDE the first time in 2010 as the Spa Director of Shanti Maurice on the island of Mauritius. In June 2013 I joined RDEs head office in Stockholm to project manage the pre opening and opening of new RDE Spas around the world. My passion is educating, leading and managing teams, so it felt only natural, given my experience and knowledge, to move into RDEs educational program as a teacher in subjects like Emotinal Hospitality and Emotional Intelligence. In today’s fast-paced world of competitive workplaces and turbulent economic conditions it is no secret that we all are looking for effective tools that can help us manage, adapt, and strike out ahead of the pack. We at RDE understand the importance of EQ in our educational service programs and I am proud to be part of the team. If you are curious to know more about me, please feel free to look me up on LinkedIn.